- Organization Name:
- Neighborhood Housing Services, Inc. (dba NeighborWorks Great Falls)
- Describe your creative piece – what is it and what has it been used for, and why is it innovative?
- Utilizing InDesign CS3, Illustrator and Photoshop NeighborWorks Great Falls produced a creative print marketing campaign for our 2010 Fund Drive, “30 Years of Impact–Partners Putting The Pieces Together.” Presented to potential donors in an envelope consisting of: a die-cut printed puzzle along with a template asking, Can you Help NeighborWorks Put The Pieces Together?; a card letting them know they would be contacted by a volunteer to discuss “their vital role”; and a brochure showing the Impact NWGF and community partners have had over the past 30 years.
The hope was to pique donors’ interest, inspiring them to act by handling the puzzle pieces. Although the puzzle was simple, we received comments on how individuals, even high-level executives, “wanted to put the pieces together as soon as they touched the puzzle.” In fact, the puzzle encouraged recipients to take a closer look at the brochure, which laid out the impact each donation has.
- What issue or problem were you working to address with this piece?
- NWGF’s mission is to encourage pride, develop confidence, promote self-reliance, provide affordable housing and revitalize targeted neighborhoods and communities through a partnership of residents acting in concert with financial institutions, business community, governmental and nonprofit organizations.
NWGF helps low- and moderate-income families become homeowners, spurs neighborhood revitalization, oversees the high school house and College of Technology home-building projects, builds new homes for sale, teaches homebuyer education and offers foreclosure-intervention and credit-repair help.
Families who are homeowners are more stable and have assets 12 times larger than renting families. Their children are more likely to graduate from high school, avoid teen-age pregnancy and stay out of the criminal justice system. Essentially, homeownership changes a family forever. The Annual Fund Drive is a key “piece to the puzzle” allowing NWGF to continue to provide these services.
- How has your submission successfully impacted your organization’s ability to solve this issue/problem?
- NWGF mailed out several hundred pieces and put another 400 pieces into the hands of more than 100 volunteers who contacted potential donors to raise money on our behalf.
Three things happened:
• Volunteers were proud of the sharp marketing piece and the cohesive message it delivered, and they eagerly took it to their potential donors.
• Donors welcomed the fundraisers, because they had read the mailer and understood exactly why the fundraiser was visiting them and what impact NeighborWorks had on Great Falls.
• Contributions flowed in the door and NWGF reached its fund drive goal of $110,000 for this year.
The Adobe software helped us accomplish the polished look of the marketing material which helped NWGF achieve its fund drive goal.
- Creative Submission - Files
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