- Organization Name:
- The Foreign Policy Association
- Describe your creative piece – what is it and what has it been used for, and why is it innovative?
- “Foreign Policy in a Democracy” is a 5 minute history of the Foreign Policy Association, the oldest organization dedicated to inspiring Americans to learn more about the world. The piece illuminates the rich history of the FPA, from its founding in 1918 to its achievements today. It is used to introduce those not familiar with the organization to its founding and continued role in engaging Americans on issues related to U.S. foreign policy.
It is used, for example, at gala dinners for visiting heads of state from all parts of the world, for meetings and forums of business leaders and annual fundraising events. It is also a centerpiece of the FPA Web site, www.fpa.org, and is available on You Tube, Wikipedia and other online resources.
The film is narrated by legendary NBC newscaster Tom Brokaw, employs the latest in high-definition editing techniques, and engagingly brings viewers through the most critical events of the 20th Century all within the span of 5 minutes.
- What issue or problem were you working to address with this piece?
- As one of the oldest organizations in the U.S. dedicated to grass-roots discussion of U.S. foreign policy, the FPA has a rich history. Founded by concerned journalists and citizens in 1918 in New York City, signatories to the organization’s Charter included Paul Kellogg and Eleanor Roosevelt. Throughout the years it has received praise for its nonpartisan approach from nearly every U.S. president, including John F. Kennedy and Ronald Reagan. The challenge facing our media team was to capitalize on the organizations historic past, but to show that it is poised to take on the challenges of the future.
- How has your submission successfully impacted your organization’s ability to solve this issue/problem?
- Since the promotional video was completed, the FPA has been far better poised to take advantage of its “DNA” so to speak. The video gives the organization’s leaders the ability to impress upon potential donors the historic significance of the organization, as well as the role it has played in influencing U.S. foreign policy, in a very brief and very entertaining way. It’s a great way to kick off an event or dinner, and has been received very enthusiastically, garnering huge applause each time it has been screened. As the organization moves into more and more video production for television and the Web through the use of Adobe products, the video also serves as the perfect teaser, and has been used in screenings in New York City and Washington D.C.
- Creative Submission - Video
