SeaCinema! 2010 Film Festival Printed Collateral

Organization Name:
People For Puget Sound
City & State:
Describe your creative piece – what is it and what has it been used for, and why is it innovative?
SeaCinema! Is a two day film festival to celebrate Puget Sound and World Oceans Day and showcases select award-winning independent films about our living waters, as well as performances by local artists and theatre groups. This season’s package included a run of oversized movie-house and bus stop posters, café posters, hand-bills, overhead street banners and several web banners. These materials have been strategically installed and distributed throughout the region. This project illustrates a major change and a significant leap forward in how we promote our events. The design, production and implementation of quality materials has pushed us to a higher level of professionalism and sophistication that we have been unable to achieve in the past by simply printing materials in-house. (tools used: PhotoShop to create lighting effects on background water photo; Illustrator for typography)
What issue or problem were you working to address with this piece?
We always have very strong member and community support for our smaller educational events, but engaging people in large numbers to come to new events has been a challenge. We needed a way to reach a much larger audience, particularly people who may not be familiar with People For Puget Sound. Our approach was to build a visually compelling piece that would create community wide interest in the SeaCinema event. Although our organization relies heavily on donations, memberships and money generated from fundraising events, we purposefully did not include a ‘donation ask’ on the materials. Instead we will use this free event to engage the community and educate them about Puget Sound and our organization with presentations during the event.
How has your submission successfully impacted your organization’s ability to solve this issue/problem?
Educating people in our region about the declining health Puget Sound will be on going. This is just one event of many that we use to engage, educate and get people to take action by becoming members and becoming active with the recovery of the Sound. We have received an incredible amount of positive feedback from this project and its impact in generating interest in the event is clearly apparent. It is a free event so we are not able to track ticket sales, but response has been good with RSVP’s from members as well as non-members. We’re looking forward to a packed house on both nights!