The Southern Food & Beverage Museum's Billboard

Organization Name:
The Southern Food & Beverage Museum
City & State:
Describe your creative piece – what is it and what has it been used for, and why is it innovative?
This photograph shows the entrace of the Southern Food & Beverage Museum in the Riverwalk of downtown New Orleans. The museum had a big white billboard-sized area hanging above the entrance that needed to be filled with a media that would attract the locals and tourist. We assembled some photos together that told the story of the museum without words. In photoshop, we edited the photos, designed the billboard, mocked up a before photo of SOBAB's entrance and then output it to the printer. By having a Photoshop and Acrobat we were able to produce a file by ourselves, save it as a PDF and give it straight to the printer without going through a middle man. The museum saves so much money by having the software to allow our volunteers to create a color-rich media that helps the museum grow. The submitted photo is an after-shot of the entrance with a custom billboard that fit perfectly thanks to the live measurement calcuations in Photoshop.
What issue or problem were you working to address with this piece?
The biggest issue was how do we get our graphics to be 50 feet wide and hung up 20 feet high. With photoshop, we were able to take a before photo, take the measurements of the area and give our photo a real life measurement of the area. We then created our billboard, upload the data in PDF format and pick up our 50-foot wide billboard 6 hours later rolled up from the printer. When we hung the billboard, we had less than 1/4 of an inch of room left. It fit perfectly.
How has your submission successfully impacted your organization’s ability to solve this issue/problem?
The billboard has helped to attract 1000s to the Southern Food & Beverage Museum, which helps the Museum grow. Without the billboard, most people would have walked by and sent their curiosity elsewhere.