Tip of the Iceberg

Organization Name:
California Genealogical Society & Library
City & State:
Describe your creative piece – what is it and what has it been used for, and why is it innovative?
Our Tip of the Iceberg poster was designed to encourage people to visit our library to work on their genealogy.
What issue or problem were you working to address with this piece?
We wanted to portray the value that libraries can provide vs doing genealogy using only the internet.
How has your submission successfully impacted your organization’s ability to solve this issue/problem?
We have shown an overall increase in the number of patrons who visit the library. Additionally, the poster has been a money maker for the library.