- Organization Name:
- California Genealogical Society & Library
- Describe your creative piece – what is it and what has it been used for, and why is it innovative?
- Our Tip of the Iceberg poster was designed to encourage people to visit our library to work on their genealogy.
- What issue or problem were you working to address with this piece?
- We wanted to portray the value that libraries can provide vs doing genealogy using only the internet.
- How has your submission successfully impacted your organization’s ability to solve this issue/problem?
- We have shown an overall increase in the number of patrons who visit the library. Additionally, the poster has been a money maker for the library.